If everyone has a glass of water in front of them, ask them to take a drink and then spit into their glass. Now, instruct them to take another drink. Many will not do it. A discussion can, then, be led by a comment about this isn't a matter of "training." People often do not need to be taught how to do what they are being asked to do. Rather, this is resistance. The discussion can then continue into why people resist and so forth.
Other links of interest:
http://www.change-management.com/tutorial-resistance-mod2.htm
http://www.education4skills.com/phc/phc_m7.html#Change4
http://www.allthingsworkplace.com/2007/11/change-reacti-1.html
http://theresourcecentre.coachmysales.com/_assets/documents/LeadingChange1a.pdf
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